By Anson Lee
Choosing the perfect cardboard boxes for shipping your products is a critical step in ensuring that your items reach their destination in the best possible condition. The right box can not only safeguard your products against shocks and damage during transit, but also help you save on shipping costs, minimise waste and bolster your brand image. However, due to the sheer number of options on the market, choosing the best boxes for your needs and specific use case can be a daunting and time-consuming process. This article will go over some tips you can use to select the best cardboard boxes for your shipping needs, helping to make the task as straightforward as possible.
Assess Your Products & Packaging Materials
The first step in selecting the right shipping box is to accurately measure the item you’re intending to post and any additional packaging materials you’re using, such as bubble wrap or packing peanuts. This includes the standard dimensions of your item, such as its length, width and depth. It’s advisable to add a small amount of extra space around each dimension to allow for slight shifts during transit. This extra space ensures that your product isn’t packed too tightly, which could lead to damage or crushing, while also preventing too much movement within the box, which could result in damaging impacts.
Evaluate the Variety of Cardboard Boxes
There are many cardboard boxes available on the market, each with their own unique benefits and drawbacks. Common types of boxes include eCommerce mailers, corrugated mailer boxes, folding cartons and regular slotted containers (RSC). When choosing a cardboard box, consider the shape, weight and fragility of your product. For example, eCommerce mailers and mailer boxes are ideal for shipping small, lightweight items, while regular slotted containers and corrugated mailer boxes are typically better for handling larger, heavier products.
It’s also essential to match your packaging to the nature of the items. If you’re shipping high-end clothing items, a sturdy corrugated box that has a more luxurious “feel” in the hand would be the most suitable choice.
Consider Flute Sizes for Enhanced Protection
Cardboard boxes are made using flutes, which are corrugated materials that bolster the box’s durability and strength. Flutes come in various sizes, from A (largest) to F (smallest). The size of the flute that a particular box is made with will have a big impact on the amount of cushioning and protection the box provides. For instance, boxes with larger flute sizes offer more cushioning, making them ideal for fragile items. Conversely, smaller flute sizes result in a thinner and lighter box, making them more suitable for less fragile or lighter products, such as clothing.
Consider Shipping Costs & Regulations
Choosing the right size cardboard boxes can help you reduce shipping costs. Carriers generally calculate shipping charges based on the dimensional weight of a package, which considers both the size and weight of the box. By choosing a box that closely fits your product’s dimensions and weight, you can avoid paying for unnecessary space. Familiarising yourself with shipping regulations and requirements will also help to ensure your box meets all guidelines.
Craft a Remarkable Unboxing Experience
The unboxing experience plays a significant role in customer satisfaction and can shape the perception of your brand, influencing repeat sales and how your brand markets through word of mouth. By selecting a high-quality, well-fitting cardboard box, you can leave a lasting impression on your customers and increase the likelihood of repeat business. Consider using branded packaging materials or adding a personal touch, such as a handwritten note or custom-printed tape, to further enhance the unboxing experience and create a “magic moment” for your customers.
